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Motorola predicts US$ 15 handsets for 2008

November 06, 2006
Ultra-low cost handsets to become even more affordable

Speaking at the institution of Engineering and Technology in the UK, Motorola Chairman David Brown said "it's beginning to look as if sub-$15 mobile devices might be achievable by around 2008." This appears to be possible because of chip manufacturers' commitments to supply inexpensive silicon components. Brown mentioned that a study by the London School of Economics found that a 10% increase in mobile penetration creates a 0.6% increase in GDP. He was driving his case for developing countries' governments to stop imposing luxury goods taxes on mobile devices.

A study by the GSM Association found that if ultra low cost mobile phones were exempted from import duties and sales taxes, up to up to 930 million additional ultra-low-cost mobile devices could be connected in 50 developing countries. Eventually this should happen in many countries and impressive numbers will be achieved. And quite understandably Motorola (already a champion in the ultra low cost handset category) is very interested. So is Nokia. One only wonders at the absence of Samsung in this market segment; can they "afford" to stay out of it for long?!

Comments

Seems to be a case of marketshare at the expense of profit margin

Anonymous @ 16:53 GMT, Nov 06

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